Blog

When it comes to corporate brand development, it’s not what you say, the image you portray or even what you sell, that matters…. It’s what you do in reality that makes the difference in the long run… Don’t waste money on building or promoting your...
Basic Sense takes pride in the fact that we have the ability to perceive and understand the human mind and how it influences human behaviour in variable circumstances. So even if we can sell ice to an Eskimo, we refrain from doing so, because we value long-standing relationships with our...
Do not advertise if your business lacks integrity. Business revolves around trust and relationships. Approach advertising as an invitation to a blind date, which has the potential to evolve into a long-standing relationship. The date will determine...